Notice (1st Edition)

Slow down and discover a universe of tiny stories.

Wesley Verhoeve

UPDATE - August 20th: All the books have arrived in our warehouse and are scheduled to shipped next week with all the bonus goodies for preorders.

UPDATE - August 9th: NOTICE is now printed and bound and on its way to our fulfillment partner. We are waiting for the zines to arrive this week and hope to ship to all of you wonderful people next week! <3

UPDATE - July 19th: After weeks of delays due to the global paper shortage we finally went to print! This a still photo from an upcoming video by Luc Satter documenting yesterday's printing process. Books will be bound soon and shipped mid-July. As soon as we know the exact date we will post it here. Thank you for your patience and support!

UPDATE - April 28th: Our preorder window is now closed! THANK YOU! For everyone who picked up one of the 564 copies during the preorder window, each will be shipped with our bonus goodies: our Behind-the-Scenes zine, the limited edition set of 4 postcard prints, plus access to a future live Q&A about the book making process. The book remains available for purchase at the full retail price —and without the preorder bonus materials — and will ship in June.

UPDATE - April 25th: We have passed 500 copies sold! To everyone who has preordered a copy so far: THANK YOU! We will be producing the set of 4 postcard prints thanks to your help, and those will be included with every preorder.

Our final goal is to sell as many copies as possible during these last 48 hours of the preorder — every single share / tweet / DM helps so much!

UPDATE - April 20th: As we enter the final week of preorders, we’ve added a giveaway: Everyone who buys (or has already ordered!) a copy by April 27th gets entered into a drawing for a $500 gift card from our friends at Moment! The winner will be announced on May 4th — good luck!

UPDATE - April 16th: The book + limited print tiers are now both SOLD OUT! That leaves only two limited prints available, in the highest tier. We are nearing our next goal of 500 copies sold (the halfway point), at which point we will print a special set of postcards to include with every preorder. Thank you for helping spread the word, and for supporting the project!

UPDATE - April 10th: Special tiers are going fast! Mentor sessions are SOLD OUT and the bundles that include a limited edition print are dwindling fast as well. If we hit our next goal, every preorder will include a bonus set of printed postcards.

Thank you for sharing and supporting, it means the world!

UPDATE - April 7th: We made it to our second goal — 250 books sold — in less than 24 hours! This means we will schedule a live Q&A on the bookmaking process limited to people who preorder the book (this includes all purchases through April 27).

UPDATE - April 6th: We hit our first goal within 1 hour of our launch! Ecstatic and so happy to get this book into your hands. A big big thank you to everyone who has shared and supported already — we have some more surprises coming up!

Notice, a limited-edition photo book

Notice is a photo book that was created in Vancouver, BC, by photographer Wesley Verhoeve over the course of 123 daily photo walks between April 4th and August 5th, 2020. The book explores how the intentional slowing down of time can help us be more creative and accomplish bigger goals.

Details

  • 1,000-copy limited edition
  • Cloth-bound, hardcover with blind and foil debossing
  • Contrasting endpapers for each edition
  • Printed on high-end book wove paper
  • 170mm x 240mm
  • 120 pages
  • 15 color plates & 68 duotone plates
  • Designed by Dan Rubin
  • Original essay by Craig Mod
  • Illustrated map by Jeffrey Phillips
  • Imprint logo mark designed by Jessica Hische
  • Printed and bound in the Netherlands

The Story Behind Notice

After two years of continuous travel between the great urban centers of New York City, Tokyo, Berlin, Buenos Aires, Barcelona, and other cities, the world ground to a halt.

By virtue of this most random timing, I found myself stuck in a place I had never been before. A small but beautiful suburban neighborhood of Vancouver was to be my home for the first 5 months of the pandemic.

Everything that was my “normal” suddenly changed to its opposite. Instead of traveling the globe, I was contained in one neighborhood. Instead of meeting and photographing random people all day long, I’d walk for hours without seeing more than a handful of humans. Instead of my busy client work schedule, my inbox was quiet and days blended together.

So, I started walking.

Every day, a few hours, camera in hand. It became my meditative practice and helped me ground myself in a world where everything suddenly seemed uncertain.

I walked around my small neighborhood for 123 consecutive days. I practiced slowing down and paying attention so I could see better. Suddenly my world, which had initially felt so small, was revealed to be a massive universe with tiny stories everywhere.

Some Notice Stats

  • 123 days
  • 307 hours of walking (1.6 million steps)
  • 1230km (800 miles)
  • 34,194 images made

Map of the neighborhood where Notice was created. Illustrated by Jeffrey Phillips.

Preorder Campaign & Goals

This preorder runs from April 6th through April 27th, 2021.

Once we reach 100 books sold we'll start the presses. If we sell 250 books by April 27th, I will host an exclusive 1-hour "Making a Photo Book" Q&A alongside the book's designer, Dan Rubin, just for preorder supporters. If 500 books are sold by April 27th, each preorder shipment will include a set of four postcards featuring my favorite images.

Every preordered book will be signed and include a limited edition copy of our Behind the Scenes journal, documenting the process of making Notice from start to finish.

Each special edition book will be numbered and signed.

During the preorder window, the standard edition of Notice is priced at €59/$69 (+ shipping), which is €10 off the normal price of €69/$79 (+ shipping).

Limited Edition Print

One of my favorite images from the book will be offered as a limited print (an edition of 30, signed and numbered) on museum-quality archival paper. Each unframed print measures 170mm x 240mm, the exact size of the book, and includes a white border to aid in framing.

The print is only available in combination with the book and would otherwise retail for €249/$299.

Mentor Sessions with Wesley

During a 2-hour session, we will focus on a project or challenge of your choice, take a considered look at your work, and come away with substantive feedback and actionable steps to move your photography forward.

Mentor sessions will be held over Zoom unless you are in or near Amsterdam, in which case we can meet outside in a safe, socially-distant place.

Exclusive 1-of-1 Original Fuji Instant Film Print

During my last week in Vancouver, I revisited some of my favorite daily photo walk locations with a Polaroid 600 SE camera and two packs of Fuji FP-100C instant film. These images are the originals — not a typical print, but the actual tangible image recorded at that exact time and place. I have never sold any of my instant film images before. Supporters of this exclusive preorder tier will own the only copy that will ever exist of these photos.

The Standard and Special Edition

Notice will be published in two editions. The standard edition is bound in a high-quality yellow cloth, matched to the color of the beautiful daisies that I saw on my daily walks. This color represents the excitement of new life and hope.

The special edition is limited to only 50 copies, signed and numbered, and bound in red cloth, matched to the poppies I found growing in unexpected places where daisies couldn't. The red represents perseverance and the passion required to make it through.

The Notice Team

Notice was created by Wesley Verhoeve and a fully remote team of collaborators spread between Vancouver, Amsterdam, Miami, San Francisco, Kamakura, and Melbourne.

The book is designed by Dan Rubin, co-designer of the award-winning photo book, Koya Bound. It features an essay by Craig Mod, an illustrated map by Jeffrey Phillips, and a logo mark designed by Jessica Hische. Lithography by Sebastiaan Hanekroot.

Risks and Challenges

You will be billed immediately upon checkout. In the unlikely event that we don't hit 100 preorders before April 27th, we'll refund everyone their full payments. The book is complete, test-printed, and ready to go to press.

All tiers for Notice will ship late May or early June. Unforeseeable complications may arise due to Covid-19. This book is being printed, bound, and shipped from The Netherlands.

About the Author

Wesley Verhoeve is a photographer and curator based in Amsterdam and New York City.

His images have appeared in publications including National Geographic Traveller, Eater, Wired, and many others. He has also shot global campaigns for LinkedIn, Hanes, and others.

Co-founder of The Observers, he has interviewed over 50 visionary photographers about their favorite photo books. As the founding curator of Projected at the International Center of Photography, he has featured work by over 300 photographers from nearly 50 countries across nearly 100 exhibits.

Every Sunday he publishes Process, a newsletter about photography and finding your voice.

761 backers (€57.359,00)

Pre-sale campaign is done!

Currently, we are:

Complete!
going to press!
Complete!
scheduling the Q&A!
Complete!
postcards are being designed!
83% sold out!

Notice will go to print at 100 preorders, Wesley and Dan will host a live Q&A about making the book at 250 books sold, and a postcard set will be included for everyone if we hit 500 copies preordered by April 27, 2021.

All tiers will ship in July, 2021.

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Select your Tier

Notice (1st Edition, Book Only)

€69,00 + shipping 

A copy of Notice

139 of 325 remaining

Selected

Book Only (Early Bird Discount) (Sold Out)

€59,00 + shipping €69,00

A signed copy of Notice at a special preorder-only discounted price, and a copy of our limited-edition Behind-the-Scenes zine.

0 of 513 remaining

Selected

Book + Limited Edition Print (Sold Out)

€209,00 + shipping €219,00

A signed copy of Notice, the Behind-the-Scenes zine, plus a limited-edition, museum-quality print of one of Wesley's favorite images from the book.

0 of 17 remaining

Selected

Book + Limited Edition Print + 2-hour Mentoring Session (Sold Out)

€419,00 + shipping €429,00

A signed copy of Notice, the Behind-the-Scenes zine, a limited-edition, museum-quality print, and a private, 2-hour photography mentoring session.

0 of 5 remaining

Selected

Book (Special Edition of 50)

€169,00 + shipping 

A signed & numbered Special Edition copy of Notice with a red, cloth-bound cover (only 50 made), and a copy of our limited-edition Behind-the-Scenes zine.

8 of 38 remaining

Selected

Book (Special Edition of 50) + Limited Edition Print (Sold Out)

€299,00 + shipping 

A signed & numbered Special Edition copy of Notice with a red, cloth-bound cover (only 50 made), the Behind-the-Scenes zine, plus a limited-edition, museum-quality print of one of Wesley's favorite images from the book.

0 of 9 remaining

Selected

Book (Special Edition of 50) + Limited Edition Print + Original 1-of-1 Polaroid

€849,00 + shipping 

A signed & numbered Special Edition copy of Notice with a red, cloth-bound cover (only 50 made), the Behind-the-Scenes zine, a limited-edition, museum-quality print of one of Wesley's favorite images from the book, and an exclusive, 1-of-1 original print captured on Fuji FP-100C (Polaroid) instant film.

2 of 3 remaining

Selected

A note on VAT and customs:
We offer the best rate available to us for tracked, worldwide shipping from the Netherlands. That said, some buyers will have an additional import customs VAT / processing fee payment upon arrival of the book. Please keep this in mind. Thank you in advance for your understanding.

UPDATE - August 20th: All the books have arrived in our warehouse and are scheduled to shipped next week with all the bonus goodies for preorders.

UPDATE - August 9th: NOTICE is now printed and bound and on its way to our fulfillment partner. We are waiting for the zines to arrive this week and hope to ship to all of you wonderful people next week! <3

UPDATE - July 19th: After weeks of delays due to the global paper shortage we finally went to print! This a still photo from an upcoming video by Luc Satter documenting yesterday's printing process. Books will be bound soon and shipped mid-July. As soon as we know the exact date we will post it here. Thank you for your patience and support!

UPDATE - April 28th: Our preorder window is now closed! THANK YOU! For everyone who picked up one of the 564 copies during the preorder window, each will be shipped with our bonus goodies: our Behind-the-Scenes zine, the limited edition set of 4 postcard prints, plus access to a future live Q&A about the book making process. The book remains available for purchase at the full retail price —and without the preorder bonus materials — and will ship in June.

UPDATE - April 25th: We have passed 500 copies sold! To everyone who has preordered a copy so far: THANK YOU! We will be producing the set of 4 postcard prints thanks to your help, and those will be included with every preorder.

Our final goal is to sell as many copies as possible during these last 48 hours of the preorder — every single share / tweet / DM helps so much!

UPDATE - April 20th: As we enter the final week of preorders, we’ve added a giveaway: Everyone who buys (or has already ordered!) a copy by April 27th gets entered into a drawing for a $500 gift card from our friends at Moment! The winner will be announced on May 4th — good luck!

UPDATE - April 16th: The book + limited print tiers are now both SOLD OUT! That leaves only two limited prints available, in the highest tier. We are nearing our next goal of 500 copies sold (the halfway point), at which point we will print a special set of postcards to include with every preorder. Thank you for helping spread the word, and for supporting the project!

UPDATE - April 10th: Special tiers are going fast! Mentor sessions are SOLD OUT and the bundles that include a limited edition print are dwindling fast as well. If we hit our next goal, every preorder will include a bonus set of printed postcards.

Thank you for sharing and supporting, it means the world!

UPDATE - April 7th: We made it to our second goal — 250 books sold — in less than 24 hours! This means we will schedule a live Q&A on the bookmaking process limited to people who preorder the book (this includes all purchases through April 27).

UPDATE - April 6th: We hit our first goal within 1 hour of our launch! Ecstatic and so happy to get this book into your hands. A big big thank you to everyone who has shared and supported already — we have some more surprises coming up!

Notice, a limited-edition photo book

Notice is a photo book that was created in Vancouver, BC, by photographer Wesley Verhoeve over the course of 123 daily photo walks between April 4th and August 5th, 2020. The book explores how the intentional slowing down of time can help us be more creative and accomplish bigger goals.

Details

  • 1,000-copy limited edition
  • Cloth-bound, hardcover with blind and foil debossing
  • Contrasting endpapers for each edition
  • Printed on high-end book wove paper
  • 170mm x 240mm
  • 120 pages
  • 15 color plates & 68 duotone plates
  • Designed by Dan Rubin
  • Original essay by Craig Mod
  • Illustrated map by Jeffrey Phillips
  • Imprint logo mark designed by Jessica Hische
  • Printed and bound in the Netherlands

The Story Behind Notice

After two years of continuous travel between the great urban centers of New York City, Tokyo, Berlin, Buenos Aires, Barcelona, and other cities, the world ground to a halt.

By virtue of this most random timing, I found myself stuck in a place I had never been before. A small but beautiful suburban neighborhood of Vancouver was to be my home for the first 5 months of the pandemic.

Everything that was my “normal” suddenly changed to its opposite. Instead of traveling the globe, I was contained in one neighborhood. Instead of meeting and photographing random people all day long, I’d walk for hours without seeing more than a handful of humans. Instead of my busy client work schedule, my inbox was quiet and days blended together.

So, I started walking.

Every day, a few hours, camera in hand. It became my meditative practice and helped me ground myself in a world where everything suddenly seemed uncertain.

I walked around my small neighborhood for 123 consecutive days. I practiced slowing down and paying attention so I could see better. Suddenly my world, which had initially felt so small, was revealed to be a massive universe with tiny stories everywhere.

Some Notice Stats

  • 123 days
  • 307 hours of walking (1.6 million steps)
  • 1230km (800 miles)
  • 34,194 images made

Map of the neighborhood where Notice was created. Illustrated by Jeffrey Phillips.

Preorder Campaign & Goals

This preorder runs from April 6th through April 27th, 2021.

Once we reach 100 books sold we'll start the presses. If we sell 250 books by April 27th, I will host an exclusive 1-hour "Making a Photo Book" Q&A alongside the book's designer, Dan Rubin, just for preorder supporters. If 500 books are sold by April 27th, each preorder shipment will include a set of four postcards featuring my favorite images.

Every preordered book will be signed and include a limited edition copy of our Behind the Scenes journal, documenting the process of making Notice from start to finish.

Each special edition book will be numbered and signed.

During the preorder window, the standard edition of Notice is priced at €59/$69 (+ shipping), which is €10 off the normal price of €69/$79 (+ shipping).

Limited Edition Print

One of my favorite images from the book will be offered as a limited print (an edition of 30, signed and numbered) on museum-quality archival paper. Each unframed print measures 170mm x 240mm, the exact size of the book, and includes a white border to aid in framing.

The print is only available in combination with the book and would otherwise retail for €249/$299.

Mentor Sessions with Wesley

During a 2-hour session, we will focus on a project or challenge of your choice, take a considered look at your work, and come away with substantive feedback and actionable steps to move your photography forward.

Mentor sessions will be held over Zoom unless you are in or near Amsterdam, in which case we can meet outside in a safe, socially-distant place.

Exclusive 1-of-1 Original Fuji Instant Film Print

During my last week in Vancouver, I revisited some of my favorite daily photo walk locations with a Polaroid 600 SE camera and two packs of Fuji FP-100C instant film. These images are the originals — not a typical print, but the actual tangible image recorded at that exact time and place. I have never sold any of my instant film images before. Supporters of this exclusive preorder tier will own the only copy that will ever exist of these photos.

The Standard and Special Edition

Notice will be published in two editions. The standard edition is bound in a high-quality yellow cloth, matched to the color of the beautiful daisies that I saw on my daily walks. This color represents the excitement of new life and hope.

The special edition is limited to only 50 copies, signed and numbered, and bound in red cloth, matched to the poppies I found growing in unexpected places where daisies couldn't. The red represents perseverance and the passion required to make it through.

The Notice Team

Notice was created by Wesley Verhoeve and a fully remote team of collaborators spread between Vancouver, Amsterdam, Miami, San Francisco, Kamakura, and Melbourne.

The book is designed by Dan Rubin, co-designer of the award-winning photo book, Koya Bound. It features an essay by Craig Mod, an illustrated map by Jeffrey Phillips, and a logo mark designed by Jessica Hische. Lithography by Sebastiaan Hanekroot.

Risks and Challenges

You will be billed immediately upon checkout. In the unlikely event that we don't hit 100 preorders before April 27th, we'll refund everyone their full payments. The book is complete, test-printed, and ready to go to press.

All tiers for Notice will ship late May or early June. Unforeseeable complications may arise due to Covid-19. This book is being printed, bound, and shipped from The Netherlands.

About the Author

Wesley Verhoeve is a photographer and curator based in Amsterdam and New York City.

His images have appeared in publications including National Geographic Traveller, Eater, Wired, and many others. He has also shot global campaigns for LinkedIn, Hanes, and others.

Co-founder of The Observers, he has interviewed over 50 visionary photographers about their favorite photo books. As the founding curator of Projected at the International Center of Photography, he has featured work by over 300 photographers from nearly 50 countries across nearly 100 exhibits.

Every Sunday he publishes Process, a newsletter about photography and finding your voice.